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What our Roofing Software can do for your business

Roof Chief makes you more effective at the basics of business.

  • Marketing
  • Communications
  • Sales
  • Production
  • Finances

The Chief keeps you up-to-date, so you know where your business stands at all times.

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What Our Roofing Software Does For You

Roof Chief lowers your stress and brings excitement back to the job.

  • Takes tasks off your plate
  • Makes it easier to find answers to your questions
  • Enables your team to do their work with confidence
  • Gives you peace of mind with less wondering
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What is Roof Chief?

  • Easy-to-use cloud-based roofing crm software
  • Specifically for roofing contractors
  • Designed to help you estimate and produce all products that you install — not just roofing
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Roof Chief frees you up to focus on
 what matters most 

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Money matters

A good reputation matters

Company pride matters

Job safety matters

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What Our Users Are Saying

Key Features

Roof Chief is both comprehensive and powerful. And we're constantly adding more.

Here is a small sampling of our key features.

Take a Tour

Want more information about how to take advantage of all that Roof Chief has to offer? We'd be happy to walk you through a short demonstration and discuss your specific needs. Click below to find a time that works best for you.

Roof Chief Packages

No hidden costs or surprises. Cancel or change your plan at any time.



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Customer Information      
Job & Sales Calendar      
Document and Photo Storage by Job      
Templates & Company Letterhead      
EagleView® Aerial Report Ordering     
Roof Chief Training Center & Quick-Tip Video Library     
Preloaded Proposals/Contracts     
Electronic Signatures     
Major Manufacturers’ Products and Other Job-related Materials     
Standard Reports      
Quick-Price Module      
Quickbooks® Online Integration      
Customized Reports        
Precise Price Estimating Module      
Customized Proposals/Contacts     Limited 
Customized Questions + Checklist Specific to your company      
Email & Text Alerts      
Dedicated Roof Chief
Account Representative
Number of Users   Up to 3 users*   Up to 5 users*  Up to 10 users*
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*Additional users - $10/mo.

Roof Chief offers the following customized services for an additional fee:

  • Specialized Proposal/Contract Design
  • Import of Existing Contacts
  • Workflow Assessment & Reorganization Plan and Consulting

- Identify and recommend opportunities for a more efficient workflow, which Includes training, tools and techniques
- Streamline your accounting processes: payroll, accounts payable and receivables, and company financials
- Financial and profit-based consulting to ensure your company is generating the most profit, possible

Additional services are charged on a time and materials basis
at Roof Chief’s current rate.

About Us

Roof Chief was founded in 2013 by two guys passionate about improving the roofing industry by helping roofing contractors make a difference. Like most of our users, we are a small business wanting to take care of our customers. We are not in the pocket of any manufacturer or of the insurance industry or of anyone else...

We have always believed that for software to work for roofing contractors, it must be easy to use and specifically geared to the roofing industry.

Yeah, we have some contractors who also install siding, windows, doors, etc., but Roof Chief was founded by a successful roofer and will always have roofing at its core.

Our mission is not to be all things to all people. Instead, our focus will always be helping roofing contractors make an impact on their customers, their employees, their community, and their families.

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The passionate folks behind Roof Chief, dedicated to your success!

Rod Menzel

Rod Menzel

In 1999, a year after his first son was born, Rod left an executive position at a banking corporation to start GreatWay Roofing. The irony about the switch is that he used his degree in Finance more at GreatWay than he ever did at the bank.

Rod has been instrumental in the industry for years. He has spoken at Roofing Contractor’s Best of Success, NRCA’s IRE, and at WSRCA’s Expo on topics including branding, marketing, sales, and finance. Rod lives in Southern California with his wife and two sons.

Steve Wein

Steve Wein

Steve has been involved in design and user experience since 2005. In that capacity, he has worked with a variety of companies in the home improvement industry.

In early 2012, seeking to use his skills and ideas to radically improve a given industry, Steve began speaking with roofers and that eventually introduced him to Rod. The two teamed up and created Roof Chief. Steve lives in Southern California with his wife and two sons.

Michelle Menzel

Michelle Menzel

Michelle joined Roof Chief in 2018, bringing 25+ years of marketing, communications and branding experience from a number of industries. Since 1999, Michelle has been very instrumental in building GreatWay Roofing with her husband Rod. With her first-hand experience of running a successful roofing business, along with her extensive industry knowledge and personal connections, Michelle is a great addition to our team. Michelle’s responsibilities include: sharing the Roof Chief story through various mediums, communicating with our users about new system features and expanded benefits, and consulting with Roof Chief customers as requested, in an effort to help them meet their marketing and branding objectives.

Dawn Espinosa

Dawn Espinosa

Dawn has over 15 years of experience in the roofing industry, working as an office manager for GreatWay Roofing where she has gained extensive knowledge with job costing, budgeting, accounts payable and receivables. Dawn brings her knowledge and experience to the Roof Chief team where she assists with user set-up, customer service needs and she also facilitates some of the Roof Chief training classes, including Roof Chief Basics and Roof Chief Job Costing & Closeout. Dawn and her husband live in Southern California, as well as her two grown children and her precious grandchild.

Aaron Weiss

Aaron Weiss

Long before there was a Twitter or viral cat videos, Aaron was developing web sites when just pointing and click was excitement enough. Now Roof Chief's Chief Technology Officer, he is the author of eight books about various facets of web development, plus hundreds of published articles and tutorials ranging from hands-on instruction to coverage of Internet culture. Aaron has divided his time between writing about the Internet and developing content and technology with it. He is also responsible for some of those viral cat videos. Sorry.

Rebecca Bartlett

Rebecca Bartlett

Rebecca graduated from the University of Oklahoma - Boomer Sooner! - in 2015 and joined Roof Chief in 2017 after learning about Rod and Steve’s vision for the company. As the customer coordinator Rebecca loves working with our clients to help get them started with Roof Chief and continue to simplify their routines and better their business. Her responsibilities include – creating user friendly contracts, customer Q&A's, managing client relationships, and running Roof Chief’s social media

Any questions?

As a company, we take pride in our communication – and being available to our users. If you have questions, please send us a message below.

(You can also call us at 805-797-4371.) (Or you can schedule your own Roof Chief tour.)